Welcome to Tidal New York!
Greetings! We’re excited to introduce you to our brand and tell you a little bit about what it is we do here at Tidal New York.
So, before you start shopping our collection of men’s and women’s flip-flops, indulge us for a moment as we explain who we are as a company and why we decided to start doing what we’re doing.
Who is Tidal New York?
Our story is pretty simple. What started out as a mission to create “one thing better” has morphed into so much more. These days, in addition to being the proud creator of finely tuned footwear using environmentally sensitive technology, we also consider ourselves to be a proud technology company with roots firmly planted in America.
The truth is you have a lot of flip-flop options to choose from that come at a fraction of the price. We totally get that.
But cheap products are achieved through cheap labor — and we recognize that there is a human side to cheap labor. We also understand that socially conscious consumers want to be aware of that human side of commerce as they choose which products to buy.
The reality is that labor in America isn’t cheap. And we should feel good about that. That means that people can live balanced lives with the means to take care of themselves and their families. We can all get behind that.
Plain and simple — it was never our goal to make the cheapest flip-flops. We set out to make damn good flip-flops, if not the best.
So, why do our flip-flops cost what they do? They cost what they do because we care about you. We care about the environment. We care about our employees. And we care about the future of America.
Welcome to Tidal New York — meeting you at the intersection of creativity, consciousness and comfort.