planet

Our planet, our commitment.

At TIDAL New York, we are keenly aware of the impact that standard production processes have on our environment. Since the brand’s inception in 2014, we have sought to flip the script on traditional footwear manufacturing. The ultimate goal always being to decrease our impact on the planet, while increasing the durability and longevity of your flip flops.

Being an ethically produced brand with the overarching goal of sustainability is at the core of who we are. Here at our NYC HQ and at the factory (just 30 minutes away in New Rochelle) we all believe that we can be an agent for change, rather than part of the problem. By making one thing better, we can incite conversations, ideas and eventually action in our industry. We are the first to say that we still have a long way to go and we’re okay with that. Because we understand each step is a process, it’s also why we’re taking the time to share other ways we strive to be exceptional while on the road to sustainability. As our co-founder, Tim Gibb, so eloquently puts it; “Sustainability isn’t a destination, it’s a journey.”

Rightshoring


Every pair of Tidals is made start to finish at our factory in New Rochelle, New York (just 30 minutes north of our Canal Street office). Making flip flops closer to home is essential to our sustainability efforts. By rightshoring (a term that encompasses progressively bringing back healthier jobs to the country of origin while also improving the company’s environmental impact on production) our factory, we have significantly decreased our carbon footprint while producing the highest quality product possible.

Wind Power


Our factory is 100% powered by wind energy. In partnership with Agera Energy and Con Edison, the factory was refitted in 2017 with LED ballasts and lighting to conserve energy, which we return to the grid in 100% wind form. What does this mean exactly? All energy comes from one grid and by investing in wind power we are furthering our commitment to minimize our footprint, returning renewable energy to the grid.

Product Lifespan


If you know us, you’ve heard us say that ‘Tidals last longer than summer’ but what do we really mean? To many, flip flops have long been seen as a disposable product. An item you buy every season and get rid of a few months later. In an effort to break this harmful cycle—to throw away that throw away mentality—through excruciating focus on material and quality, TIDAL flip flops are 5x more durable than the average pair. This increases the product lifespan, making a pair of flip flops that is, without question, more comfortable and durable. Meaning each pair will spend more time on your foot, and less in a landfill.

Fun Fact: Our 2020 goal is to offer consumers a recycling program. A safe way to dispose of your loved in flip flops, where they will be properly recycled because effective recycling programs that actually work, take work!

1% For The Planet


Since 2017 we’ve partnered with 1% For The Planet, a community we’re honored to be a part of. This organization facilitates a 1% donation of our annual gross sales to environmental causes and allocates funds to environmentally-focused companies. We are on a mission to join the myriad of other companies proving that commerce and conservation can and must work together to promote sustainable business practices.

Surfrider


For the past two years we have partnered with Surfrider and 1% For The Planet, to organize a local beach clean up for all employees at TIDAL New York. Surfrider is dedicated to the protection of the world’s oceans and beaches through grassroots events and activism. We look forward to continuing our partnership and involvement with this innovative organization.

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