Do one thing better.

We founded Tidal New York with a simple idea: do one thing better. Our story has gone like this:

1. Start by building a factory in America. 

Our facility is located just outside of New York City. Every part of production is done in house, from molding through to assembly. We can ensure high-quality delivery because we build, bag and box every pair ourselves.

2. Hire and train veterans

We hire and train veterans whenever possible. As part of this effort, we work with Heroes In Transition, a 501(c)3 organization dedicated to helping veterans and the families of veterans who are in need. 

3. Change the game through technology

The production process in our plant involves state-of-the-art technology and a range of patented and proprietary processes, so we can make a flip-flop like no other. 

4. Develop innovative materials

When it came down to it, we wanted to make the soles out of the best materials possible. The soles of our flip-flops are made with our unique formulation of 100% polyurethane. It’s the same materials that's found in performance sport shoes and it ensures long-lasting cushion, rebound, bounce and durability. It’s the secret ingredient that makes our flip-flops ultra-comfortable!

The result is a flip-flop that is best in it’s class: long lasting, super comfy, and made right here in America.

Tidal New York flip-flops can now be found at J.CREW, Fred Segal, Lord & Taylor, and more than 70+ independent boutiques around the country.