“I am very excited to be partnering with TIDAL New York for the Spring/Summer 2020 show. Tidal's commitment to waste reduction, by implementing a new system of production and materials, only enhances the beauty and comfort of the product. These values are very in line with the ones at Jonathan Cohen.”
—Jonathan Cohen, Designer and Creative Director of Jonathan Cohen.
When we got an email a few months back asking us to collaborate with NYC-based designer Jonathan Cohen on a custom flip flop for his SS2020 show, I actually couldn’t have typed YESYESYES! any faster.
Just around the corner from our downtown HQ, Jonathan and his business partner, Sarah Leff, are committed to designing beautiful, wearable collections that are made in New York and with sustainable and even recycled materials.
The designer’s latest collection conveyed a beautiful sentiment of inclusivity by bridging both his Mexican and American heritage. Jonathan’s exclusive designs for his Tidals were inspired by the location for the show—an artist’s loft in the East Village. Paint splatters frenetically pepper the floors of the space, as do his custom flip flops which were worn backstage by the models. Jonathan was also intrigued by the comfort he immediately felt when putting on his Tidals, and wanted to create a product that would provide his models with support and ease just moments before the show kicked off.
Working with a designer who is committed to onshoring production and making a beautiful yet wearable product, all while using better materials, was truly a NYFW dream.