“There is nothing better than being able to wear beautiful products that are also consciously made. The system TIDAL has created in their production process is revolutionizing the way flip flops are made. I had the honor of going to see the TIDAL factory in New Rochelle, and was blown away by the experience. The sense of love and community I felt was a beautiful experience and speaks to the core of Tidal's ethos!
For this season’s collaboration, we are excited to announce two styles that we have created in collaboration with TIDAL. Each design mimics the inspiration behind the Fall 2020 Runway show, in which I created hand drawn designs of the blooming rose.”
— Jonathan Cohen, Designer and Creative Director of Jonathan Cohen Studio
For the second season, we’ve joined forces with Jonathan Cohen Studio to create custom flip flops to be worn backstage at his show—a perfect pairing to ensure that his models are feeling cute and comfy right before they hit the runway. Jonathan’s team even took a trip with us ahead of fashion’s busiest week to our factory in New Rochelle so Jonathan could see his designs come to life on a pair of Tidals.
The exciting part and building on interest from last season, these flops have literally stepped out of the show and into your cart, as you can shop them right now at Jonathan Cohen’s STUDIO. Now that is what we call “see now, buy now.”
For this drop, Jonathan worked with us to produce two unique styles that compliment the prints and vibes of his Fall/Winter ‘20 line. Romantic florals and vibrant, unexpected colors are staples in Jonathan’s designs, a style which effortlessly translates onto our soles.
A few weeks prior to the show, we were lucky enough to welcome Jonathan and Sarah Leff, CEO at Jonathan Cohen, to our factory in New Rochelle. There, they saw our entire process start to finish. From watching the DESMA machine produce the sole of their custom flip flops to learning about the renewable plant material makeup of the product to seeing their designs digitally printed and strapping their flip flops by hand—it was an immersive experience in making Tidals 101.
We align with Jonathan and his team in so many facets. Our similar stances on responsible and local production and reducing impact are just a few of the ways in which we feel akin, but we believe that both our commitments to always improving and innovating is ultimately what brings us together.