We'll Get There, Together

To Our TIDAL Community, 

We hope that this note finds you well despite the uncertain times that are upon us. And, we hope each and everyone of you are taking care of yourselves and being kind to one another. As a company, we feel no matter how stressful, scary or isolating this may feel—a strong sense of community and togetherness will get us through.

TIDAL New York was founded on the core principles of creating local economies and supporting local communities. We built our factory in New Rochelle, New York because we believe that localized manufacturing and being as close to our customers as possible was not only a more responsible path forward, but a necessity. We believe in that charter today more than ever, particularly as our New Rochelle community assesses, lives with and manages the full impact of COVID-19. 

In the last several days TIDAL staff have been on countless phone calls and video chats to work through our plan and response to this emergency. Those that can are working from home. And while the factory remains open, it is safely outside of the containment zone and our company is taking serious precautions during this period—extending flexible solutions based upon childcare, public transportation, as well as myriad additional considerations. We’re proud that we can support our employees with paid sick leave, offer work from home opportunities where needed, and control our factory environment. However, not every business implementing change has the luxury to do this.

In the days and weeks to come, we will all begin to find a new normal. But we also have some time to reflect and take actions that can chart a course through new ways of thinking, new ways of acting and new ways of transacting business. Now is the time to identify people, companies and operations that are trying to make a difference. It’s also a time to reflect on our habits as consumers—what we consume, how much we consume, which businesses we support and what happens with what we consume when we are done with it. 

No matter what the future holds, we will remain committed to the people that make our company what it is—our local suppliers, communities, customers and employees. We will also remain steadfast in our commitment to our planet. And, we will continue to bring you the best product possible through those commitments. Our ask of you is to support your local community wherever it is, in whichever way you can because it is community support that will get us through this.

As we forge on, we will continue to run our day to day operations, as all of our local supply chains remain intact, allowing us to help other businesses stay afloat, while delivering new products, and hopefully provide you with some comfy and fun distractions for that better tomorrow. 

We encourage our community to reach out with any questions, thoughts and concerns. Let’s be here for each other. Let’s redefine and establish what community means.  

Kindest Regards,
Tim & Tommy Gibb

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We’re All About Taking Action, So Here’s How To Help Those MOST Affected by COVID-19.  

It’s easy to feel disconnected and even helpless right now. We decided that the best thing we can do at the moment is be us, a company whose mission puts people first. So to help us all get through these times, we rounded up some things you can do to support those affected by COVID-19 (emotionally, physically or fiscally) while working from home in our small NYC apartments … We also added a thing or two for some good ‘ole lolz. 


Donate to your local food bank 
In America, close to 30 million children rely on the National School Lunch program annually on top of the nearly million who are homeless—all of whom are at greater risk of contracting COVID-19. If you can, give back and donate what you can. Here are some options to help keep people safe. 
Feeding America
Food Bank for New York City 
Feeding Westchester
Los Angeles Regional Food Bank
Bowery Mission 
Coalition for the Homeless 


Offer to assist those at-risk 
If you are able (i.e. you have no underlying conditions and are at low-risk to contract the virus per the CDC), offering to help a parent or neighbor get groceries or prescriptions keeps our most at-risk safely in their homes. You can volunteer within NYC at local non-profits like Invisible Hands Deliver.


Call your grandparents, loved ones and friends 
Your grandparents would probably say that you should be calling them anyways, but right now it’s extra important to give them a ring! Social isolation for those who are most at-risk can be hard. There’s plenty of free video chat services like WhatsApp and Skype. 


Keep contracts with freelancers, vendors and support local businesses if possible 
Like small businesses who stay afloat month-to-month there will be tons of consultants, contractors and freelancers in the same situation. People’s income will be hitting a dramatic pause. If you have the means to uphold contracts and support a local business—do what you can! Below are some resources for workers immediately impacted. 
Freelance Artist Resources
Bartender Emergency Assistance
Restaurant Workers Resources


Take care of your body, mind and spirit 
Fear and general WTF-ness looks different for everyone. For us, taking care of our bodies, minds and spirits means talking with each other every day (not just about work, but about how we are), trying new recipes, drinking wine with friends on FaceTime, doodling, clumsily trying online yoga class and decompressing from the news. Here are a few resources we’re turning to: 
Free Online Yoga Class w/ SkyTing @12pm EST 
Live Bootcamp Fitness Classes with AARMY
Virtual Drink + Draw Classes 
THIS Insanely Delish White Bean Recipe is Soooo Easy 
Follow @wfhfits For Some Inspiration on WFH Lewks 
At-Home Hand Sanitizer

And lastly just enjoy this pic of a bunny working from home, just like all of us and you !!!

SEE HOW OUR FANS WEAR #TIDALNEWYORK