Spring Break
Dreaming of soft sand, sunshine and tropical cocktails? Same. Hey, itās Spring Break somewhere, even if itās just in our hearts for now. And while the TIDAL team is still grounded at home, the brand new Resort Collection is living it up in Jamaica! All photos you see were taken on-site in the sun-splashed, colorful coves of Treasure Beach.
Blush
Best-selling BLUSH is back! (But probably not for long.) People are obsessed with this flattering, delicate pink hue.

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Dark & Stormy
THISTLE is a smoky plum and our favorite alternative to basic blackāsophisticated and super-versatile.Ā
Always Perfect
Ahhh, Concrete. Wear it with a slip dress, with sweats, with swim trunks or with trousers. This cool almost-grey always works.Ā
Ocean-Inspired
A hazy, unexpected shade of blue that looks scooped straight from the sea. If you canāt swim in it, at least you can flop in it.
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CREATIVE DIRECTION ā Carly Aimi
ART DIRECTION ā Ionut RadulescuĀ