Dreaming of soft sand, sunshine and tropical cocktails? Same. Hey, it’s Spring Break somewhere, even if it’s just in our hearts for now. And while the TIDAL team is still grounded at home, the brand new Resort Collection is living it up in Jamaica! All photos you see were taken on-site in the sun-splashed, colorful coves of Treasure Beach.
Best-selling BLUSH is back! (But probably not for long.) People are obsessed with this flattering, delicate pink hue.
Dark & Stormy
THISTLE is a smoky plum and our favorite alternative to basic black—sophisticated and super-versatile.
Ahhh, Concrete. Wear it with a slip dress, with sweats, with swim trunks or with trousers. This cool almost-grey always works.
A hazy, unexpected shade of blue that looks scooped straight from the sea. If you can’t swim in it, at least you can flop in it.
CREATIVE DIRECTION — Carly Aimi
ART DIRECTION — Ionut Radulescu