The TIDAL legacy lives on

A heartfelt goodbye from our founders  💌

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It’s been rough. But now—summer! The season of sunshine and new possibilities. So what are you going to do about it? We say: Make it fun, make it yours, make it different, and make it count. Here’s our 7 summer principles.
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Jamaica: A Love Story

A story of fishermen, friendship and flip flops ... In our latest editorial, Blanco’s Bar, NYC creative Carly Aimi and Jamaican photographer, Ken Steamaz present a visual essay depicting personal style that begins with personal comfort. All set in the cozy community of Treasure Beach, Jamaica. 
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Stripes Are a State of Mind

Summer’s hottest stripe is here. For this ‘21 print we were inspired by the iconic Miami cabana stripe. It’s fun, it’s summery. And it looks great on a flip flop.
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It’s like a neutral, but also not at all. Need proof? Tidal’s Brand Director takes our newest arrival (The Jo Contrast) for a spin, sharing all the ways to wear this punchy hue.

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